When shopping for matcha, it's much more important to look for third-party tested matcha. Just because something has an organic label, doesn't always mean it is high-quality. When it comes to matcha, the process of growing/harvesting/processing the tea pulls on tradition to develop the best color, flavor, texture, and nutrient composition. Organic standards change year over year, disrupting the traditional growing practices and continued quality. We chose a farm that very well qualfies as organic but chose not to label themselves as organic so they could continue to produce the best tea in the most traditional way possible. We reviewed countless varieties of ceremonial matcha and made sure the third party testing showed purity, science-verified activity, and quality. Get in touch with us to peek our third-party test results.

If you see matcha being sold in clear glass or plastic, run. Jk that's a little harsh, but truly. Oxidation is real! The more light you expose to a nutrient dense food, whether it be an apple or jar of matcha, the faster the nutrient quality will degrade. We pack our matcha at the source! So we never have another transfer take place in the USA before it arrives to you. Our farmers pack your bags, and we insert them into jars. This preserves taste, texture, and color like nobody's business. Storage of high quality herbs and superfoods is important!

Anything under $1 per gram will usually give you lesser quality. The cost to produce quality ceremonial matcha in a traditional way is expensive! Opt for ceremonial varieties of $1+ per gram to ensure the quality and desirable taste is there.

In terms of purity, especially if you're not opting for organic, sourcing from Japan is superior. The soil quality, environmental toxic load, and JAP regulations are much stricter than other areas in China.